UE 13 International Management Techniques I
Parcours : Management des projets internationaux

  • Cours (CM) 57h
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) -
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) 110h

Langue de l'enseignement : Anglais

Niveau de l'enseignement : B2-Avancé - Utilisateur indépendant

Description du contenu de l'enseignement

This course provides the concepts and tools necessary to understand the supply Chain and purchasing functions in a global environment; addresses the management of mergers and acquisitions (M&As), which have become a critical component of many firms’ strategy in domestic and international arenas and provides the conceptual and practical knowledge needed to understand the implications of digitized marketing.

Compétences à acquérir

After completing this course the students should:
  • Understand the key objectives and challenges of an International Purchasing organization
  • How to leverage global opportunities to satisfy business needs through a reliable and cost effective Supply Chain
  • How to define, measure and manage the performance of a supplier base
  • To expose participants to understand the challenges and opportunities associated with M&As as key elements of a firm’s strategy and competitive advantage.
  • To identify best practices related to M&As
  • To prepare students to be effective innovators using new forms of marketing intelligence

Contact

Faculté des sciences économiques et de gestion (FSEG)

61, avenue de la Forêt Noire
67085 STRASBOURG CEDEX
0368852178

Formulaire de contact

Responsable


MASTER - Management et commerce international