E-Business
Parcours : Management des projets internationaux

  • Cours (CM) 10h
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) -
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) 30h

Langue de l'enseignement : Anglais

Description du contenu de l'enseignement

This course is designed to provide the conceptual and practical knowledge needed to understand the implications of digitized marketing. Digital marketing encompasses much more the Internet. It touches Social Networks, Smart Phones, Loyalty programs, Facebook, Twitter as well as Web 3.0 objects.

Compétences à acquérir

The overall goal is to prepare students to be effective innovators. In that role, students, if they are to work in a marketing environment, shall join a new breed of marketers. Using new forms of marketing intelligence, they could contribute to new ways of considering product creation, manage advertising in a totally new manner and consider flexible pricing as a current reality.

Contact

Faculté des sciences économiques et de gestion (FSEG)

61, avenue de la Forêt Noire
67085 STRASBOURG CEDEX
0368852178

Formulaire de contact


MASTER - Management et commerce international