Innovation and Creative Industries

General presentation

The University of Strasbourg’s Dual Bachelor in Applied Foreign Languages and Business Economics equips students with the wideranging tools and skills to understand analyse and assess the most pressing issues in International Business and Economics.
The interdisciplinary curriculum is built on the disciplines of Foreign Languages, Economic Science, Management and International Civilisation Studies.

The Dual Bachelor enables students to understand the complex dynamics of the business world and
of the European and International Affairs.

The Dual Bachelor is an intense and rigorous 3 year programme. After 3 years the students obtain two degrees : The Applied foreign laguage degree and the degree in economics and management.


  • Selection is based on the grades during the Baccalaureate years
  • French Baccalaureate or equivalent, preferably in Sciences or Economics (or Abibac)
  • Minimum B2 level in French, English and German

Learning Objectives:

Students acquire linguistic competence in three languages: French, English and German (speaking,
reading and writing).
The Bachelor’s degree in Applied Foreign Languages teaches the students the ability to use the specific knowledge of the business vocabulary in these three languages in order to interact at on international level and to understand or edit any business document.
The Bachelor’s degree in Economics and Management gives the students an in-depth knowledge of the main concepts and techniques of Management Science and Economics, both in quantitative and qualitative approach :
Microeconomic, Macroeconomics, Financial Accounting, Marketing, Corporate Strategy and an  understanding of the diverse cultural contexts and of their historical backgrounds with a specific emphasis on multi-cultural management.

The student develops professional skills :

  • during an internship abroad ( with a mission related to economics or management )
  •  through the development of an individual career plan and professional arguments construction workshops, cover letters and resumes in 3 languages.

Descriptif détaillé

  • Cours (CM) 20h
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) -
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) 85h

Langue de l'enseignement : Anglais

Niveau de l'enseignement : B2-Avancé - Utilisateur indépendant

Description du contenu de l'enseignement

This course is an introduction to the economics of creative industries with a special emphasis on the nature and importance of innovation dynamics in those industries. It will explain their growing importance while discussing the difficult issues of defining the perimeter of those sectors in particular as regards statistics. Some of the main characteristics of those sectors will be explored from the point of view of the economic analysis and of the management and business strategy. An analysis of public policies towards creative industries will also be proposed in relation with policies fostering innovation. Many examples are taken from the music industry, and students have the opportunity to study other sectors as well.

Compétences à acquérir

Capacity of analyzing the specificities of industries from the point of view of economic analysis combined with the one of more management oriented approach
Capacity of understanding the role of the innovation dynamic in the evolution of industrial structures and competition
Awareness of many economic aspects of a large variety of fast growing sectors and of the behaviour of the main players of those sectors (from business models to state policies)
Basic to advanced mastery level of various tools and concepts such as business models design and analysis, value chain, sectoral analysis …
Capacity to work in team, to interact with other in various contexts incl. debate, pitch, role playing games etc

Bibliographie, lectures recommandées

Main references (additional references are provided along the sessions)

O'Connor, (2010), "The cultural and creative industries: a review of the literature", Creativity, Culture and Education Literature Reviews, Newcastle upon Tyne.
Davies R., Sigthorsson (2013), "Introducing the creative industries from theory to practice", Sage, London
UNCTAD (2010), "Creative economy report 2010 – Creative economy: a feasible Development Option", UNO-UNCTAD/. Paris.
Jones C., Lorenzen M., Sapsed J., (2015), "The Oxford Handbook of Creative Industries", Oxford University Press, Oxford UK.
Caves, R.E. (2002), "Creative industries: contracts between arts and commerce", Harvard University Press, 464 p.
EY, (2015), "Cultural time - the first global map of cultural and creative industries",


Faculté des sciences économiques et de gestion (FSEG)

61, avenue de la Forêt Noire

Formulaire de contact


LICENCE - Double licence Langues étrangères appliquées (LEA) / Économie - Gestion