Economics and Business Strategy

General presentation

The University of Strasbourg’s Dual Bachelor in Applied Foreign Languages and Business Economics equips students with the wideranging tools and skills to understand analyse and assess the most pressing issues in International Business and Economics.
The interdisciplinary curriculum is built on the disciplines of Foreign Languages, Economic Science, Management and International Civilisation Studies.

The Dual Bachelor enables students to understand the complex dynamics of the business world and
of the European and International Affairs.

The Dual Bachelor is an intense and rigorous 3 year programme. After 3 years the students obtain two degrees : The Applied foreign laguage degree and the degree in economics and management.

Requirement:

  • Selection is based on the grades during the Baccalaureate years
  • French Baccalaureate or equivalent, preferably in Sciences or Economics (or Abibac)
  • Minimum B2 level in French, English and German

Learning Objectives:

Students acquire linguistic competence in three languages: French, English and German (speaking,
reading and writing).
The Bachelor’s degree in Applied Foreign Languages teaches the students the ability to use the specific knowledge of the business vocabulary in these three languages in order to interact at on international level and to understand or edit any business document.
The Bachelor’s degree in Economics and Management gives the students an in-depth knowledge of the main concepts and techniques of Management Science and Economics, both in quantitative and qualitative approach :
Microeconomic, Macroeconomics, Financial Accounting, Marketing, Corporate Strategy and an  understanding of the diverse cultural contexts and of their historical backgrounds with a specific emphasis on multi-cultural management.

The student develops professional skills :

  • during an internship abroad ( with a mission related to economics or management )
  •  through the development of an individual career plan and professional arguments construction workshops, cover letters and resumes in 3 languages.

Descriptif détaillé

  • Cours (CM) 30h
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) -
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) 90h

Langue de l'enseignement : Anglais

Niveau de l'enseignement : B2-Avancé - Utilisateur indépendant

Description du contenu de l'enseignement

This course introduces the basics in economics and strategies and, in particular, proposes an economic approach to strategic questions. It focuses on the main concepts and theories of the field and illustrates them with practical case studies and readings. The course presents different market structures and how they shape and are shaped by firms’ strategies. The focus is mostly on the dynamics of competition and firm interactions. The last section of the course establishes the link between industrial organization and the more recent theories in economics of innovation.

Compétences à acquérir

  • Awareness of the relations between business strategies and economic approaches to industrial organization and innovation
  • Capacity of analyzing and designing business strategies

Bibliographie, lectures recommandées

Main textbooks
  • Besanko D., Dranove D., Shanley M. and Schaefer S., Economics of Strategy, 5th edition, Wiley ed. Carlton D.W. and Perloff J.M., Modern Industrial Organization, 4th edition, Pearson ed.
Other references
  • Baumol W.J., Panzar J.C., Willig R. (1982), Contestable markets and the theory of industrystructure, New-York, Harcourt Brace Jovanovitch ed.
  • Fudenberg D., Tirole J. (1991), Game theory, Cambridge, MIT Press.
  • Gibbons R. (1992), Game theory for applied economist, Princeton University Press.
  • Nelson R.R., Winter S. G. (1982), An Evolutionary Theory of Economic Change, Belknap Press series.
  • Scherer F. (1980), Industrial Market Structure and Economic Performance, Boston: Houghton Mifflin ed.
  • Schumpeter J. A. (1942), Capitalism, Socialism and Democracy. Stigler G. (1968), The organization of industry, Homewood ed.
  • Sutton J. (1991), Sunk costs and market structure, MIT Press.
  • Tirole J. (1988), The theory of industrial organization, The MIT Press.
  • Williamson O. (1985), The economic institutions of capitalism: Firms, markets, relationalcontracting, New-York, The free press.

Contact

Faculté des sciences économiques et de gestion (FSEG)

61, avenue de la Forêt Noire
67085 STRASBOURG CEDEX
0368852178

Formulaire de contact

Responsable

Robin Cowan


LICENCE - Double licence Langues étrangères appliquées (LEA) / Économie - Gestion