Description

The aim is to:

• Confront complex questions in international strategic management by breaking them up into smaller, analytical, more manageable ones,
• Bring evidence to bear on particular questions in international business,
• Develop hypotheses and form conclusions based on available evidence,
• Integrate the development of innovation strategy, innovation management and planning within the international strategic management process.

Compétences visées

Upon completion of the course students should:

• Develop their capacity to think strategically about a company, its present position, its long-term direction, its resources and competitive capabilities, the calibre of its strategy and its opportunities for gaining sustainable competitive advantage and build breakthrough innovations,
• Develop their skills in conducting strategic analysis in a variety of industries and competitive situations and especially to provide a stronger understanding of the competitive challenges of the global market environment,
• Gain experience in crafting business strategy, reason carefully about strategic options, use “what if” analysis to evaluate action alternatives and make sound strategic decisions.

Disciplines

• Sciences de gestion et du management
• Sciences économiques

Contacts

Responsable(s) de l'enseignement

• Thierry Burger-Helmchen