Description

This course emphasizes the role of creativity in driving innovation and organizational success, merging economic, managerial, and sociological insights with a strong focus on the creative process. Tailored for future entrepreneurs and managers, it combines theoretical foundations with practical strategies to foster an innovative mindset and culture within businesses. The classes include the study of diverse case studies from various industries, including the creative industry, offering students a holistic view of how creativity and innovation are applied across different sectors, or as management scholar Peter Drucker once said “Marketing and innovation make money. Everything else is a cost.”

Compétences visées

The objectives of this course are to:

• Summarize the key characteristics of creativity and innovation in a variety of business contexts.
• Explain the relationship between creativity and  innovation .
• Address the potential drivers and barriers to innovation and creativity.
• Learn about the ways in which the creative and cultural industries operate.
• Analyze emerging innovative business models.

Disciplines

• Sciences économiques
• Sciences de gestion et du management