Description

This B2B marketing course provides students with a foundational understanding of key concepts and practices essential for success in business-to-business marketing. Topics covered include market analysis, segmentation, relationship management, and strategic planning tailored to B2B environments. Through group projects and practical exercises, students develop skills in creating effective marketing strategies to address the unique needs and challenges of the markets.

Compétences visées

• B2B Marketing strategy understanding
• Project and budget management
• Collaborative relationship building

Disciplines

• Sciences de gestion et du management

Autres contacts

Responsable de l'enseignement : Amalia Vogler